John’s Company supplies tractor parts and he had been actively exporting to South America for some time before he came to the Language Centre.
“I have travelled extensively in Latin America for many years, usually relying on the customer to speak English. I had employed interpreters or used anyone I could, even taxi drivers and hotel employees, to assist me in meetings. Eventually, as my main customers spoke little or no English, I decided to make some effort to improve my ability in Spanish.”
John ‘phoned the Centre and arranged to discuss the possiblity of training with the Business Language Development Officer. He completed a Profile Questionnaire and a training needs analysis was carried out with an experienced tutor from South America. The results were clear. Here was a good communicator who already had acquired some effective techniques and a reasonable level of conversational Spanish. A proposal was compiled outlining the areas for development in order to build upon his competence.