Global media means communication, culture, politics and power, marketing and big business. We take an interdisciplinary and critical approach to this growing subject, understanding how creative media communication is produced and consumed, seeing how it is implicated in political and social change and how media business is shaping our world.

The focus of this course is developing the tools for strategic communication. You will have the opportunity to explore how global media products communicate creatively and effectively across markets and cultural borders. You will also develop your own strategic communication skills by assessing the creative content of a whole range of new and 'old' media products.

As a member of an international student group you will collaborate in creative teams to develop ideas, manage projects, and turn ideas into business-ready proposals. Case studies and group work form an important part of the programme, enabling you to understand how media communication is bound up with individual experience, social and cultural contexts and corporate strategies.

Theory goes hand in hand with practice on this course. It will equip you with the critical thinking skills required to work across the range of media sectors. We will introduce you to the rich tradition of theoretical approaches to the global media. You will develop your ability to critically analyze complex media content (images, narratives, product messages), and the relevant skills to interpret and develop media messages across cultures, nations and markets.