Cognitive neuroscience has revolutionised our understanding of the consumer's brain - a fact with huge implications for business and marketing. In this one-day event, you will hear from practitioners, clients and academics at the forefront of neuromarketing. Hear how neuroscience is being applied commercially to research and develop new products and services, improve the effectiveness of communications and boost revenue.

Speakers
Prof Gemma Calvert, WMG (Organiser)
Robin Wight, WCRS, The Engine Group
Prof Richard Silberstein, Neuroinsight
Graham Page, Global Solutions, Millward Brown
Prof Steven Williams, Neurosense
Dr Joshua Freedman FKF Applied Research
Prof Francis McGlone, Unilever
John Bunyard & Tim Routledge, The Newcomen Group
Siemon Scammell Katz, ID Magasin

● experience a menu inspired by world-famous experimental chef Heston Blumenthal
● take part in live demonstrations
● be among the first to see inside the £13m Digital Lab and
● develop collaborations with the Digital Lab’s Applied Neuroimaging team.