World-renowned designer Sebastian Conran will be the guest speaker at a seminar on designing and manufacturing the future, part of the series of Design@WMG events hosted by WMG’s Experiential Engineering Group and WMG centre HVM Catapult.

Taking place on Wednesday 10th May in the International Manufacturing Centre, the talk entitled 'Form Follows Fabrication' will give attendees an insight into creating aspirational, innovative and successful user experiences, as Sebastian shares his experiences from 40 years in the design industry.

Sebastian comments that ‘today's innovative technology needs to not just deliver functional behaviour it also needs an appealing personality and to be emotionally engaging for it to be commercially successful. Design can also play a powerful role in bridging the gap between academic research and an accessible and engaging consumer experience.’

To attend the seminar please register for your FREE place here.