Marketing, Innovation and the Chinese and Emerging Economies (MICEE)
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The Research Network on Marketing, Innovation and the Chinese and Emerging Economies (MICEE) is founded and directed by Dr Qing Wang, Professor in Marketing and Innovation, Associate Dean of Warwick Business School. It explores key issues at the interface of marketing and innovation, in the context of emerging and fast growing economies like China and India. It engages academics, businesses, and policy makers in the various activities from research idea generation, funding support, research dissemination to provision of advisory and consultancy services for companies and governments. Technological innovations with strong market orientation are an important source of growth for firms and economies worldwide. Firms at the leading edge of innovation tend to dominate world markets and promote the international competitiveness of their home economy. It is recognised that emerging and fast growing economies like China and India have so far relied mostly on their cost advantages and abundance of human resources, instead of sophisticated technological and marketing skills and capabilities. However, different emerging economies also have their unique strengths and weakness due to their specific historical, political and cultural characteristics. Even within a country, regional and cultural differences have to be understood if businesses can survive and prosper. Yet, most existing studies on firm's innovation and marketing capabilities have been conducted in the western context, only a few studies have addressed innovation capabilities of firms in emerging economies such as China and India, which have played increasingly important role in the world economy. Even fewer studies have linked firms’ technological capabilities with marketing capabilities to understand their impact on sustainable economic growth of these countries. Against this background, the aim of the MICEE network is to: Aims of the MICEE network:
Current academic members of the network are listed below: UK • Professor Qing Wang (Director), Professor Daniel Read, Professor Simon Collinson, Professor Paul Stoneman, Professor Richard Taffler, Dr Madhumita Banerjee, Dr Scott Dacko, David Elmes, Dr Hongwei He, Dr Yansong Hu, and Dr Christopher Olivola, Warwick Business School • Professor John Bessant, Imperial College Business School • Professor Jaideep Prabhu and Dr Yongjiang Shi Cambridge University • Professor Nick von Tunzelmann, Professor Joe Tidd, and Stephen Flowers, SPRU, Sussex University • Dr Dilip S. Mutum Coventry University Business School China • Professor Jian Gao, Professor Hengyuan Zhu, Professor Xudong Gao , The School of Economics and Management, Tsinghua University • Professor Xiaobo Wu, Professor Jin Chen, and Dr Jun Jin, School of Management, Zhejiang University • Professor Xielin Liu and Dr Jiang Yu, Chinese Academy of Sciences • Professor Jianxing You, Professor Dajian Zhu, Professor Yanmei Zhu and Dr Rufei Ma, The School of Economics and Management, Tongji University • Professor Qingyun Jiang and Professor Weiying Jing of Fudan Management School, Fudan University Singapore • Professor Amitava Chattopadhyay and Haiyang Yang, INSEAD
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UPCOMING EVENTS
International Marketing Conference: “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead” in Indian Institute of Management (IIM), Lucknow, India, January 12-14, 2012.
Professor of Marketing and Innovation Marketing and Strategic Management Group
Room C2.22 Contact Details: |
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