David Alexander of St. Thomas University, John Lynch of Duke University and Qing Wang of Warwick University, all of which are members of the MICE network, have been awarded the 2009 Robert D. Buzzell MSI Best Paper Award for their ground breaking paper “As Time Goes By: Warm Intentions and Cold Feet for Really New versus Incrementally New Products” (MSI Report No. 07-112).

The award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives.