MSM SEMINARS 2011/2012

Location: Room B1.19, Scarman Rd. Building, WBS, unless otherwise stated

TIME: 14:00-15:30, unless otherwise stated

AUTUMN - TERM 1

5 October 2011 - B1.19

Speaker: Hossam Zeitoun,

Title: "Corporate Ownership Structure and Managerial Relational Signalling"

Speaker: Roger Luthi

Title: "Avoiding Control for Fun and Profit"

12 October 2011 - TC G19 (WBS Teaching Centre)

Speaker: Emil Inauen

Title: "The Governance of Religious Orders"

SPEAKER: Reto Cuene

Title: "Bold Analysts or Bold Banks: Do Institutional Factors Drive Herding Behavior?

19th October 2011 - TC G19 (WBS Teaching Centre)

TBC   - 26 October 2011 - B0.01

TBC

2 November 2011

9 November 2011

16 November 2011

SPEAKER: Scott Dacko

Title: Time-of-Day Services Marketing

23 November 2011

SPEAKER: Nancy Puccinelli

Seminar Abstract:

Professor Nancy Puccinelli's research explores customer attributes influencing price perception and persuasion in retail promotions. Her previous research finds that retail promotions and employee behaviour need to be tailored to the affective state of the customer. This research finds that customer mood impacts tolerance for ambiguity (Braun-LaTour, Puccinelli & Mast, 2007), preference for spokespeople in an advertisement (Puccinelli, 2006), and choice of retail outlets (Puccinelli, Deshpandé and Isen, 2007). Surprisingly, this work finds that people in a bad mood avoid options that make them feel better and suggests that successful retailers will seek to customize their offerings to match these customer attributes. Professor Puccinelli will talk about her current program of research that builds on this earlier work and examines: 1) the cost of consumer mood improvement and the impact of reducing this cost, 2) the effect of price color on price perception, 3) regulatory fit as a robust predictor of consumer behavior, and 4) regulatory fit as a driver of retail format preference in India.

30 November 2011

7 December 2011

Speaker: Dr Eric Levy

Title: The Effect of Social Threats on Consumer Materialism

Abstract:

Although it is known that threats to self-esteem can lead consumers to self-enhance through materialistic purchases, the psychological underpinnings of this effect are not well understood. We propose that such materialistic behavior occurs when the threat to consumers’ self-esteem challenges their social self-concept. Threats to the private self-concept, such as one’s academic performance, should not result in a similar increase in materialism. This is because people believe that materialistic purchases are likely to impress others, thereby providing a means for repairing one’s social self-esteem. Across four studies, we find that social (but not performance) threat leads to increased materialistic choice (Study 1), and that this effect is mediated by changes in the social dimension of consumers’ self-esteem (Study 2). Further, being accepted for one’s intrinsic self is effective in reducing materialism (Study 3), and materialistic goods positioned toward a social-adjustive attitude function are preferred following a social threat (Study 4).

WINTER - TERM 2

25 January 2012

SPEAKER: Dr CHRISTOPHER OLIVOLA

Title: The Boost from Below: How Dominated Options Increase Choice Satisfaction

1 February 2012

8 February 2012

15 February 2012

SPEAKER: professor xu huang

Title: Helplessness of empowerment: The joint effect of participative leadership and controllability attributional style on empowerment and performance

22 February 2012

29 February 2012

SPRING - TERM 3

25 April 2012

02 May 2012

09 May 2012

16 May 2012

23 May 2012

30 May 2012

6 June 2012

13 June 2012

20 June 2012

27 June 2012

The MSM seminar series features research presentations by visiting faculty in marketing and strategy.

For more details contact Sheila Frost (sheila.frost@wbs.ac.uk).