Books
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Kamel Mellahi, Kevin Morrell & Geoffrey Wood The Ethical Business |
Jedrzej George Frynas & Kamel Mellahi Global Strategic Management |
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Peter Doyle & Susan Bridgewater Innovation in Marketing |
Sue Bridgewater & Colin Egan International Marketing Relationships |
Loizos Heracleous, Jochen Wirtz and Nitin Pangarkar Flying High (Download brochure here) |
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James Hulbert, Noel Capon & Nigel Piercy Total Integrated Marketing |
David Cravens & Nigel Piercy Strategic Marketing |
Graham Hooley, John Saunders & Nigel Piercy Marketing Strategy and Competitive Positioning |
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Nigel Piercy Market-Led Strategic Change |
Nigel Piercy Market-Led Strategic Change (Chinese edition) |
Nigel Piercy Tales From The Market Place |
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Paul Stoneman The Economics of Technological Diffusion |
Paul Stoneman Handbook of the Economics of Innovation and Technological Change |
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Here are some of the books published recently by MSM faculty.
To see lists of individual publications, including journal articles and book Chapters, go to the links for individual faculty on the MSM 'People' page.
