BUILDING PROFILE FOR A RESEARCH PROJECT
How to use a blog to engage a wider audience in your research
MORE ABOUT THE BLOG
This site is composed of a series of articles about the government, culture and finances of Football.
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VISIT THE BLOG
http://www.footballeconomy.com/
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FROM THE BLOG
This blog has a large audience, made up of a range of groups including undergraduates and football fans.
The tone of the blog is formal and the content is factual with the use of a lot of statistics.
The blog features information that cannot be found elsewhere, so people will often make return visits.
The blog features posts on both football economy and statistics.
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EXAMPLE ARTICLE 1
This post focuses on recent events and rumours in the press, serving to correct them.
Read more »
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EXAMPLE ARTICLE 2
This posts highlights recent developments in the law and politics of sport.
Read more »
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Platform
Bespoke platform privately developed for the site.
Identifying an Audience
The 'About' section explains that this site publishes 'articles about the government, culture and finances of Football'. There are several groups of people that make up the audience of the site which include undergraduates studying a related subject and football fans.
Reaching that Audience
SEO - Large audiences are only likely to find the blog through search engines. This is one great advantage to Warwick blogs which automatically means that posts have good visibility in search results.
Good sites to learn about SEO:
Some of the content on the site (e.g. statistics) is not available elsewhere on the web and so people return to make use of this particular resource.
Typical Blog Posts
News items on the political economy of football
Statistics
Investment of Time
This site has built up an archive of content and a community of readers over a number of years. In more recent years the time invested in the site has been shared between Wyn Grant and several collaborators who approached him, via email, to get involved and help develop the site.
As the site's readership has grown, legal issues have become more significant. Authors are careful to make sure their posts are not defamatory.
Certain news items can generate a lot of discussion in the comments section which take time to moderate. (Although very unlikely to be a problem for new blogs, this can be avoided by not posting on certain topics that you know may provoke a big response.)
Tone
Formal. Factual.
Success Looks like
Huge readership (approx. 800,000 hits a year)
People getting in touch to collaborate with you
Students getting in touch to find out more
Mainstream media organisations (print and broadcast) getting in touch.
Explore more of our blogging resources: Take the blog quiz
Read our top 5 blogging tips
What do you use blogging for? Share your thoughts with us.
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