What is Warwick iCast?

Warwick iCast is a project to develop an internet video service for the University of Warwick focussed on the promotion of research, science and business activity.

The project builds upon the existing initiatives Research-TV and Warwick Podcasts and makes use of these current programmes to build an extensive resource for the University.

During term-time, Warwick iCast will deliver a weekly video bulletin of 10-15 minutes focussing on up to three features examining research, science and business activity.

The bulletin will be presented as a programme but with the ability to break apart the individual elements so that they can be repurposed for other uses.

In addition to the video element, the Warwick iCast project will incorporate the Warwick Podcasts programme and draw on relevant Research-TV content.

Bulletins will focus on the key areas identified above with the following criteria guiding selection:

• Research outputs
• Insight and comment on current affairs
• Major events, awards or project launches

Why is the University developing this service?

The roll out of broadband across the UK, Europe and internationally is gathering pace as more homes, businesses, schools and other institutions connect to high bandwidth internet services.

The expansion of the broadband network has encouraged the development of a range of new media channels delivering a rich and interactive communications environment. In parallel the cost of production and distribution of such content has fallen in the same period.

Organisations must quickly understand these new channels; identify how they can add new value to their communications strategies to enhance their ability to engage with key stakeholder groups.

The University has already begun to experiment with providing broadband services, such as online video for policy briefings and podcasting. These projects have demonstrated that broadband services have both a significant audience reach and can add demonstrable value to communications activity. These activities relate not just to the online environment but also enhance other channels, such as presentations and recruitment materials.