What is Warwick iCast?

Warwick iCast was a two-year project (from 2006-2008) to develop an internet video service for the University of Warwick focussed on the promotion of research, science and business activity. This site is an archive for all of the iCast videos that were produced during the project.

Warwick iCast delivered a video bulletin of 10-15 minutes each week focussing on up to three features examining research, science and business activity. The bulletin was presented as a programme but with the ability to break apart the individual elements so that they can be repurposed for other uses.

Bulletins focussed on the key areas identified above with the following criteria guiding selection:

• Research outputs
• Insight and comment on current affairs
• Major events, awards or project launches

The project built upon initiatives like Research-TV and Warwick Podcasts and makes use of those programmes to build an extensive resource for the University.

Why Did the University develop this service?

The University noticed that the roll out of broadband across the UK, Europe and internationally was gathering pace as more homes, businesses, schools and other institutions were connected to high bandwidth internet services.

The expansion of the broadband network has encouraged the development of a range of new media channels delivering a rich and interactive communications environment. In parallel the cost of production and distribution of such content has fallen in the same period.

Organisations must quickly understand these new channels; identify how they can add new value to their communications strategies to enhance their ability to engage with key stakeholder groups.

The University has already begun to experiment with providing broadband services, such as online video for policy briefings and podcasting. These projects have demonstrated that broadband services have both a significant audience reach and can add demonstrable value to communications activity. These activities relate not just to the online environment but also enhance other channels, such as presentations and recruitment materials.