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15:32, Thu 17 Mar 2011
Caroline Fiennes is Executive Director of Global Cool, a highly innovative charity which encourages greener living. Global Cool doesn't presuppose that people are interested in carbon, climate or the environment. Instead, they 'sell' green lifestyle choices by making them appealing. Social networking, film, fashion, music and entertainment are used to reach and inspire people to change, and highlight the fun, adventure and cost benefits of green lifestyles.Caroline "grew up" in commercial marketing, and also has a strong background and interest in making charitable giving more effective. She was honoured to be appointed a London Leader by the Mayor of London, and holds a Shackleton Foundation Leadership Award.