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The University of Warwick brand

 Branding

 

Good branding enables us to ensure our messages reach our audiences. It does this by helping us to clearly and consistently articulate our aims and values, through language and design.


By consistently articulating what makes Warwick special through a core narrative, we're in a strong position to appeal to students around the globe who are ‘tuned in’ to our unique offering. It also puts is in a strong position to attract and retain staff who share our values and ambition, providing them with a clear focus to their work.


Effective branding also gives us a powerful - and empowering - sense of self, and business partners and policymakers will know exactly what to expect from working with us.

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