Your aim is to get visitors to your web site and ensure that visitors will stay on your site and return frequently. This has been called the "stickiness" of a site and is, basically, the interest factor. So, how do you ensure repeat visitors?  In a survey by Forrester Research the following factors were sited as being the most important in site stickiness: high quality content (75%), ease of use (66%), speed of download (58%), update frequency (54%), cutting edge technology (12%), purchasing capabilities (11%), customizable content (10%), chat and bulletin board systems (10%), other (6%).

Using SiteBuilder to construct your site means that your site will be easy to use and fast to download.  The creation of high quality content and the frequency with which it is updated, however, is up to you!  The advice in this section will help you to create a good quality web site.