Dilip Mutum's ePortfolio
Welcome
This site will not be updated anymore. Please visit my new personal website www.dilipmutum.com 2nd edition of my eBook on Social Media for Researchers   Hi, I am recently completed my PhD (Marketing & Strategic Management I am a passionate blogger and blogging has been a wonderful experience and quite rewarding as well. In 2008, the Warwick Business School accepted my PhD proposal to study the attitude of consumers towards blogs and gave me a scholarship as well. I also work with various companies as a freelance consultant helping with search engine optimisation (SEO UK I have an a MBA from the University of Malaya, Malaysia and BSc and MSc in Forestry from Dr. Y. S. Parmar University of Horticulture and Forestry, India. My Research
My multi-disciplinary research applies concepts and theories from ICT, psychology, communication studies as well as marketing. Despite the profound implication of blogs for marketing communications, it is surprising that thereexist very little theoretical and empirical studies, if any, on this emerging social phenomenon. Marketing research has not addressed the issue of the motivations that drive consumers to visit blogs nor linked it to the consumer attitudes towards blogs. Furthermore, credibility of blogs that carry sponsored posts, promoting a company, their products and/ or services remain largely under researched. My thesis title: Blogs as a model of consumer collaboration: The shift of locus of control of marketing communication Read more about my research here. Ongoing Projects I am currently involved in a Blended learning project run by the Teaching and Learning Group, Warwick Business School. |
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