Studying both Marketing and Strategy together will enhance your understanding of the broader implications of decisions for an organisation as a whole. This gives you the confidence and expertise to apply your skills in a variety of roles in company development.
The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. Six core modules and three elective modules allow you to gain a balanced understanding of the two disciplines, while visits from guest speakers illustrate the application of learned techniques to real situations.
Our postgraduates have gone on to marketing and consultancy careers in all sectors.
Duration: Full time: 1 year.
Entry Requirements: 2:i undergraduate degree (or equivalent) which includes study of marketing and/or strategy
English Language: IELTS band B
Location of Study: University of Warwick
Home/EU: £27,250 per year
Overseas: £27,250 per year