Designed for entrepreneurs, this course will allow you to apply best-practice approaches to your business proposals to maximise chances of success. It’s a practical course, covering the process from generating new business ideas, developing and refining ideas, and designing the infrastructure right through to launching the business. You’ll focus on how innovation can be exploited in technological and business contexts, to increase success for new product or services based businesses.
You’ll cover themes such as business modelling, sales, starting a new business, innovation, leadership and financial analysis. Your dissertation is devoted to rigorously developing your business idea, so that by the end of the course you will be in a position to launch your business. The dissertation is run in accordance with a ‘New Product Development Plan’, developed with a range of industrial partners and tested with real new product business ideas. Modules include: Business Model Generation; Establishing a New Business; Innovation; Leadership; Management of Change; Sales and Sales Management; and Financial Analysis and Control Systems.
Our postgraduates typically start their own business. However, the skills gained will also be extremely valuable for existing businesses, especially where there is interest in moving into new product or service areas.
Student profile, Muge Erdem, IAE Graduate 2012-2013
"The first thing that struck me was how open minded the academic staff are. They wanted us to be daring and take risks, think outside the box and try to imagine things that had never been thought of before – and to unleash our own creativity and inventiveness."
1 year full time
Second Class undergraduate degree (or equivalent). All academic backgrounds are eligible; selection is made on the basis of entrepreneurial flair.
English Language Requirements
Location of study
University of Warwick
Find out more about Fees and Funding
Warwick Manufacturing Group