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Lucy Hooberman

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Lucy Hooberman | Professor of Digital Media and Innovation

Prior to joining the Warwick Manufacturing Group (WMG) at the University of Warwick, Lucy worked at the BBC for fifteen years in a variety of roles within Documentary, Drama, Independent Commissioning and since 2000 in an Interdisciplinary Lab focusing on innovation and creativity set up by John Birt to explore what the advent of the world wide web would mean for the BBC in terms of policy, working practise, programme making and content as well as strategy. This future-focused job took Lucy away from the practise and management of programme making and editorial decision making to a more strategic focus. The unit brought horizon scanning, scenario planning and design thinking to the BBC, alongside a practise of prototyping , testing and Imagineering!

Lucy joined the BBC in 1993 from a career in Independent Producing, documentary and drama programme making for Channel Four television , the British Film Institute and Polydor Records. Her first love was the arts and she worked at the Arts Council and the Institute of Contemporary Arts to produce talks and seminars for the public to come face to face with writers, designers, media workers and many more.

She is currently on the Board of Fevered Sleep, a performance and arts production company, a member of BAFTA and the Royal Society of Arts.

E l.hooberman@warwick.ac.uk