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Follow that Cab...

cab.jpgTwo brand new taxis, fully liveried with the Warwick Business School (WBS) logo, have recently been installed at Birmingham and Manchester airports. This is part of a ground-breaking advertising campaign by WBS that aims to attract business people to the career development opportunities offered by the School.

Other features include in-flight advertising and the installation of light box adverts at Birmingham and Manchester airports. If the campaign is successful, WBS will consider extending it to include other airports with a significant number of business travellers such as London, Paris and New York.