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Worlds of Goods or Vulgar Counters?: Provincial apothecaries and the early modern medical marketplace

CENTRE FOR THE HISTORY OF MEDICINE
SEMINAR SERIES 2009-2010 SPRING TERM
Tuesday, 20th October (Week 3)
5.00 pm – Ramphal Building Room R.014
Alun Withey (Swansea)
Worlds of Goods or Vulgar Counters?: Provincial apothecaries and the early modern medical marketplace
withey
In recent years, historical attention has come to focus upon the early modern ‘medical marketplace’, addressing such questions as the spread and availability of medical goods, demand and consumption and the ubiquity of medical knowledge. Although the role of large English towns as centres of medical retail has been privileged, less attention has focused upon the types and availability of medicines for sale in rural and provincial towns. This paper will explore the question of medical retail through evidence from early modern Wales, a largely rural country with few large towns and far from large urban centres such as London. Nevertheless, It will seek to demonstrate that apothecaries in even fairly remote and rural areas maintained strong links with London and beyond, and sold a surprisingly wide range of goods.

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