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Research Videos

In this video, a short clip from a Nollywood (Nigerian) movie, "Blackberry Babes", the actress dumps her boyfriend because he would not buy her a Blackberry phone. It is important for her to become a "proud owner" of this phone and brand because it is a "class statement" in her university. This clip demonstrates how the Blackberry in Nigeria transcended being a mobile phone to a culture - it is important to note that this culture shifts.