Skip to main content

Equal Opportunities

Gender

Representation of women is lower in creative media than across the economy as a whole (42% compared with 46%). This varies considerably by industry with 44% in Radio, 41% in TV and 40% in Film Production.

Female freelancers make-up only a third of the workforce overall and the proportion of female freelancers varies from just 22% of the total number in Photo Imaging to half of those freelancing in Publishing.

The representation of older women is extremely low and has identified the cause of this to be the particular challenges of balancing starting and raising a family with working in the sector.

Across the occupations the representation of women in the workforce is highest in costume and wardrobe (68%) and make-up and hairdressing (52%). Women also make-up 52% of the legal workforce, but less than half in every other occupational group.

Source: Skillset Sector Skills Assessment 2010 and Skillset Employment Census 2009


Ethnicity

In 2009, 6.7% of the creative media workforce is from a Black, Asian or Minority Ethnic Background (BAME), a decrease from 7.4% in 2006.

The representation of BAMEs varies by industry, being highest in processing labs, cable and satellite, film production and Terrestrial Broadcast, and lowest in offline multimedia, and other interactive media.

Across the occupations, representation of BAMEs is highest in studio operations and editorial, journalism and sport, and engineering and transmission, and lowest in camera/photography, art and design and content development.

Source: Skillset Sector Skills Assessment 2010 and Skillset Employment Census 2009


Age

The creative media workforce is young; 41% is under 35. Differences are evident by contract type and sector; 44% of employees compared with 29% of freelancers are under 35 years and around half and more fall into this age category in interactive content design (53%), other content creation (53%), studio and equipment hire (50%), animation (47%), cable and satellite TV (45%). There are again differences between sectors: only 17% of those in audio visual media are over 50 years, but 29% of those in photo imaging and 34% of those in publishing.

Source: Skillset Sector Skills Assessment 2010


Disability

Fewer than one in ten (8%) in the creative media workforce is disabled, which is lower than across the economy as a whole where 13% is disabled. The figure was 7% for freelancers.

Source: Skillset Sector Skills Assessment 2010