There are 11,640 people working in the Northern Ireland creative and cultural sector, of which 2% are in advertising. Advertising in Northern Ireland contributes £7 million to the UK economy. More than 99% of the advertising workforce is white and 74% are male. Less than 1% of the advertising workforce is self-employed.
There are around 800 people working in the computer games industry in Northern Ireland.
There are 400 people working in the facilities industry.
Around 300 people in the film industry live in Northern Ireland.
Only 100 people work in the interactive media industry.
The photo imaging industry employs around 600 people.
The radio workforce is around 600.
Northern Ireland is significantly under-represented in terms of network production. There are approximately 1,200 people employed in the TV industry.
Source: Skillset Sector Skills Assessment 2010, Skillsfast-UK AACS LMI report 2010, Skillset AACS LMI report 2010, Computer Games Labour Market Intelligence 2010, Facilities Labour Market Intelligence 2009, Film Labour Market Intelligence Digest 2010, Interactive Media Labour Market Intelligence Digest 2009, Photo Imaging Labour Market Intelligence Digest 2009, Radio Labour Market Intelligence Digest 2009 and TV Labour Market Intelligence Digest 2009