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National MSc Dissertation Award Success

We congratulate Temenuzhka Panayotova, MSc Business Analytics 2014-15 at WBS, on winning the Operational Research Society's May Hicks award for the best industry-based student project in Operational Research. The award comes with a £1,000 cheque.

In her dissertation project (supervised by Dr Arne Strauss), Temenuzhka used data mining techniques to help UniCredit Bulbank to identify the next best product to offer clients. Two marketing campaigns were run based on her work that resulted in much higher than usual conversion rates. Her work also received the SAS Dissertation Prize 2015 for the best dissertation in her cohort, and a summary of the dissertation was published in the OR Society's IMPACT Magazine (Spring 2016). Read the full story here.

Tue 23 Aug 2016, 13:01 | Tags: strauss