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11:38, Wed 17 Mar 2010
Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development. Demonstrating the potential to accurately predict and steer success in branding, advertising and packaging. Neuroimaging is about mapping brain responses to multi-sensory stimuli. It is one of the powerful neurosciences that are just about to revolutionize the way we market.