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12:06, Wed 17 Mar 2010
Professor Paul Jennings, WMG presents on the neuroscientific research his Experiential Engineering team undertake to analyse the end users experience of products within key public sectors. The automotive industry, looking at sound quality in vehicles including hybrids, public places, Civic Engineering, looking at city centre design and the quality of public environments and the newer area of Healthcare looking at improving the experience within hospitals and care homes.