Several factors affect ranking in relation to a particular search query. A document containing more of the query's terms receives a higher score than another document with fewer matching query terms.
For every term in a query:
- Documents with more occurrences of a given term receive a higher score.
- Rarer terms (in all documents) give a higher contribution to the total score than common terms. For example, in the search query Warwick compiler, the term Warwick has less effect on a result than compiler.
Also, where you place a term in a SiteBuilder page affects results:
- Content in the right-hand side counts half as much as centre content.
- Terms in the page heading score much higher.
- Terms formatted as Header 2, Header 3, Header 4, Header 5 or Header 6 score higher.
- The root of the site scores much higher. For example, a page located at
warwick.ac.uk/fac/med/scores higher than
warwick.ac.uk/fac/med/example/, even if
example/has exactly the same content.
See the Lucene documentation for more technical information about how document scoring works.
- How do I improve my SiteBuilder page's rank in search engines?
- What type of content is included in searches?
You may also want to see some search tips.
SiteBuilder support forum
Email webteam at warwick dot ac dot uk