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Market research and industry reports

What is market research?

The kind of market research available through the Library's resources can be divided into two types:

  • Market research reports provide analysis of industries or companies. These typically contain information on market size and segmentation, consumer behaviour, key competitors and market forecasts, as well as SWOT analyses
  • Statistical data that can be used to analyse the business environment across a number of industries and regions. The data available includes economic indicators, demographic data, production figures and consumer expenditure

The range of resources listed below provide all of this information for a variety of industries around the world.

 What resources can I use?

  • Factiva - financial data and company snapshots
  • GlobalData Power - companies in the power and renewable energy sector
  • Marketline Advantage - specialises in information for the automotive, energy, healthcare, technology and logistics industries
  • Mintel Oxygen - focus on consumer industries, including retail, consumer goods, leisure and, travel and tourism
  • Passport - focus on consumer industries, including retail, consumer goods, leisure and, travel and tourism