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MSc Service Management and Design (SMD)

Service science is an exciting and a crucial area in which we must increase expertise in order to stay ahead. This MSc programme is aimed at future leaders of services-based industries, and provides you with the opportunity to focus on the transition from product-centric to service-centric thinking.

During the course you’ll consider the complexity of services that bring together a mesh of organisations, people, technologies and information to deliver value to the customer. Modules include: Service Design and Delivery; Reputation and Relationship Management; Service Support Technologies; Leading Change; Financial Analysis and Control Systems; plus elective choices to enable you to define the specific direction of the course in line with your particular interest.

Our degree was developed within the Service Systems Research Group at WMG, working alongside leading companies such as IBM, Rolls-Royce and BAE Systems. You’ll join our collective drive to actively shape research and teaching in this area. It is particularly relevant for the ‘servitisation’ of manufacturing companies, but is not sector-specific and is equally applicable to public sector, healthcare, financial services, oil and gas, tourism and a broad range of other industries.

Student profile, Nick Choksirikulchai, SMD Graduate 2012-13

Nick Choksirikulchai “The teaching staff are excellent and clearly understand the challenges that organisations are facing right now. They also bring the theory to life with case studies and simulations that made me think more deeply about each subject and understand how it could be applied in real business situations.”

Read the full interview

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Essential Information

Full time: 1 year
Part-time: 3 years

Entry requirements
Second Class undergraduate degree (or equivalent)

English Language Requirements
IELTS band A

Location of study
University of Warwick

Course fees


Full time:
Home/EU: £12,800
Overseas: £23,460

Find out more about Fees and Funding

Department website

Student blogs

Application information

This information is applicable for 2017 entry.